What we said in July
The original argument had two parts. First, a daily ceiling works as a circuit breaker. Someone generating comments for 50 posts an hour isn't reading them, and posting at that pace looks like automation to LinkedIn. Second, the cap wasn't there to save money. A generation on Gemini 2.5 Flash costs us about a tenth of a cent, so we set the limit high and said that if we only cared about cost, we'd have picked 10 or 20.
We still believe the first part. The second part turned out to be the wrong question.
What the numbers showed
These figures are from our request logs on September 23, 2026, counting successful generations only.
- In the previous 30 days, 176 people generated comments. 58 of them went past 10 on at least one day.
- 48.4% of all generations in those 30 days came from people who had already made 10 that day.
- Across the whole history, 41,192 generations. Almost all of them ran on Gemini 2.5 Flash.
So a small group of heavy users was doing half the work the product did. That's normal for a tool like this, and it isn't a problem in itself. The problem was that we were giving that group everything for free while the product had no way to pay for its own future: the API bill, the time spent fixing things when LinkedIn changes its page, and the time spent building what people ask for.
A tenth of a cent per generation sounds like nothing, and it is, for one person. The cap was never going to be justified by the cost of a single comment. It's justified by whether Replya can keep being worked on.
What changed
Free is 10 comments a day. It counts posts, not requests. Regenerating drafts for the same post, switching the tone, or asking for a different length doesn't use up another comment (up to 15 regenerations per post). We measured this before choosing the unit: people generate 1.27 times per post on average, so counting requests would have punished the people who look hardest for the right draft.
Pro is 100 a day. Same drafts, same tones and lengths, just more posts. It costs $9 a month or $69 a year, and Indian pricing is set separately in rupees. You can cancel anytime.
The limit resets at midnight UTC, and the extension tells you how long until it does.
What stayed the same
The free plan still needs no card. The 100-a-day ceiling is still there, now on Pro, and it still works as the circuit breaker it was designed to be. 100 comments a day is far more than anyone writes carefully, and it stops the product from being used as a spam pipe.
Everyone gets the same model and the same prompt, free or paid. We didn't make the free drafts worse to push people toward Pro. The only difference is how many posts a day you can draft for.
If you were here before the change
People who signed up before the change kept 100 a day for a while. Settings shows the date your early-user cap ends, and the popup warns you in the two weeks before it does.
What we got wrong in July
We framed the cap as a choice between burning cash and annoying users, and picked a number that did neither. That was true for a product nobody depended on yet. Once people use something every day, the more useful question is whether it will still be around and still be getting better next year. A free plan that covers the way most people comment, plus a paid plan for the people who comment for a living, is our answer to that.