Numbers are as of September 23, 2026 and count successful requests only. Each request returns five drafts, so that's about 205,000 drafts. We counted from request metadata (tone, time, user) and didn't read anyone's posts or comments to write this. How we counted is at the end.
The short version
- Almost six in ten requests ask for the Professional tone. Fewer than one in a hundred ask for Contrarian.
- Commenting is a weekday habit. Monday to Friday each get about twice Sunday's volume.
- People who told Replya their job title used it on 7.3 different days on average. People who didn't used it on 4.6.
People pick safe tones
Here is every request, split by the tone it asked for:
| Tone | Share of requests |
|---|---|
| Professional | 59.1% |
| Thoughtful | 15.9% |
| Friendly | 10.3% |
| Casual | 6.9% |
| Enthusiastic | 4.1% |
| Witty | 3.0% |
| Contrarian | 0.7% |
Professional is the default, so some of that 59% is people who never changed it. Still, the shape is clear: people want their comments to be safe. That makes sense. A comment sits under someone else's name, in front of their audience, and a bad one is more visible than a bad post of your own.
The cost is that safe comments are forgettable. The comments that start conversations are usually the ones that disagree with one specific point, add a number the author didn't have, or ask a question only someone in the field would ask. That's what Thoughtful and Contrarian are for, and together they get under 17% of requests.
We don't think the answer is to push people toward edgier tones. It's to make it obvious what each tone actually sounds like before you pick it, which is why Settings now shows a sample reply under every tone.
When people comment
Requests by time of day, in three-hour blocks of UTC:
| UTC | Share | Same time in India (IST) |
|---|---|---|
| 00:00–03:00 | 4.5% | 05:30–08:30 |
| 03:00–06:00 | 17.5% | 08:30–11:30 |
| 06:00–09:00 | 16.6% | 11:30–14:30 |
| 09:00–12:00 | 17.2% | 14:30–17:30 |
| 12:00–15:00 | 18.4% | 17:30–20:30 |
| 15:00–18:00 | 15.3% | 20:30–23:30 |
| 18:00–21:00 | 8.4% | 23:30–02:30 |
| 21:00–24:00 | 2.1% | 02:30–05:30 |
The busiest single hour is 05:00 UTC, which is mid-morning in India, and there's a second peak at 14:00 UTC, when India's evening overlaps with the US East Coast morning. Our users skew toward India, and the clock shows it. The quiet stretch is 18:00 to 03:00 UTC.
By day of the week (UTC), the working week dominates:
| Day | Share |
|---|---|
| Monday | 16.5% |
| Tuesday | 16.3% |
| Wednesday | 15.8% |
| Thursday | 16.2% |
| Friday | 15.6% |
| Saturday | 10.8% |
| Sunday | 8.7% |
People treat commenting as part of the working day, not a weekend hobby. If you're trying to be seen in the comments, the weekday mornings of the people you want to reach are when there are the most threads worth joining.
Most people take one of the first five drafts
Since September 22 we've tracked how many times people ask for drafts on the same post. Across the 204 posts so far, the average is 1.27. Most of the time, one of the first five drafts is close enough to edit and post. This is a small, recent sample, so treat it as a first look rather than a finding. It's the reason our free plan counts posts, not requests: asking again for the same post shouldn't cost you anything.
Telling Replya your role pays off
334 people who have used Replya filled in a job title in Settings. They came back and used it on 7.3 different days on average. The 408 who never filled one in averaged 4.6 days.
That's a correlation, not proof. People who bother to fill in Settings are probably more committed to begin with. But it matches what we see in the drafts: with a role and a few areas of expertise, Replya can write from a point of view (“we saw the same thing when we moved our onboarding”) instead of from nowhere. Drafts that sound like a specific person get used; generic ones get deleted.
That's why the extension now asks for your role in the first minute after you sign in.
What we changed because of this
- Onboarding asks for your role, since people with one on file stick around longer.
- Settings shows how every tone sounds on the same post, so choosing Thoughtful or Contrarian is less of a leap.
- The free plan counts posts rather than requests, because regenerating is how people find the right draft.
How we counted
Everything above comes from Replya's request logs: one row per request, with the tone, a timestamp and an account ID, plus the job title field on accounts. We counted successful requests only (1.4% of requests failed). Times are UTC. The per-post numbers come from our post quota table, which only exists since September 22, 2026. We didn't read the text of any post or comment for this article.